Noam Chomsky famously complained of it, concision or brevity in mass communications represents a thorn in the heel of any of us who want to present complicated ideas, especially ideas that do not already enjoy public familiarity or conventional consensus. T-shirts are a realm where the challenge of expressing a potent idea in a legible area the size of a human chest is the name of the game.
I have to admit, in a free flowing conversation, I easily express my ideas, but on a t-shirt I feel stifled, and sometimes unpleasantly surprised at the impulsiveness of the ephemeral quips I conjure when trying to generate a new t-shirt idea. It goes a long way to explaining why many t-shirt businesses rely so heavily on public domain quotes from famous people... if you're lucky. Most t-shirt companies chase the thousand iterations of "I LUV PUGS" or some other such vacuous pronouncement.
We don't sling tropes for %content%amp;nbsp; We have principles! (at least we try ; ))
- We try to express a truth that supports social and environmental justice and not hide our disgust for those who, at Toni Morrison put it, "can only be tall because someone is on their knees..."
- When we can't speak truth, we speak to the absurdity of words, and seek to trigger the cosmic absurdity in all this.
- Kids clothes are for kids!
Concision, brevity, saying something "in a nutshell".. Well, I think it might just become a thing around here.